Activity-Based Modeling is at the core of how NSA Hub plans and evaluates transportation systems. ABMs simulate the full sequence of daily decisions people make — where to live, work, shop, and how to get there — capturing the realistic complexity of urban travel behavior in ways that conventional models cannot. The team's expertise runs deep: it includes academic pioneers who helped develop among the first trip-chaining models and led foundational ABM deployments across major metropolitan regions internationally. This combination of applied practice and foundational research means ABM is an integral part of the workflow — driving scenario testing, policy evaluation, and evidence-based planning across major projects.